Tuesday 3 December 2013

Target markets...


Last week we looked into target customers/ markets. In teams we came up with these thoughts on what was important when working company on a job...


What is a Target Market?

Definition: A specific group of consumers at which a company aims its products and services.
://www.entrepreneur.com/encyclopedia/target-market

It's clearly one of the most important things to understand your target market, otherwise whats the point in designing a product?

I found these website's useful when nosing into the world of understanding your market:

http://www.a-n.co.uk/jobs_and_opps/shortcut/article/80614://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market

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