Wednesday 4 December 2013

Consumerism...whats it all about?

A session on Ethics today has got me thinking hard about consumerism. What goes on in the industry and how are we the "consumer" driving the decisions made by companies? Is it our fault?

First of all what exactly is consumerism? The definition according to the Oxford dictionary states that it is:

1: the protection or promotion of the interests of consumers: the growth of consumerism has led to many organizations improving their service to the customer

2(often derogatory): the preoccupation of society with the acquisition of consumer goods: many people are becoming increasingly conscious of the environmental impact of consumerism
(http://www.oxforddictionaries.com/definition/english/consumerism)

I favour the latter definition, the fact that it uses "derogatory" and "preoccupation" definitely depict the description I feel most would agree with, consumerism is basically how caught up we all are in having/owning/buying "stuff" (consumer goods).

 The questions I'm asking myself are why is it that the world we live in today has us all obsessed with what we have? Has it always been this way? Is it true that we now equate personal happiness with material possessions? And, if so, who is responsible for promoting this way of thinking?
http://www.bbc.co.uk/worldservice/specials/145_consumerism/

Lets have a think about advertising, how do clothes/ fashion and beauty advertisements and magazines make you feel? I'm guessing usually pretty rubbish if you're anything like most people out there, and I'm not just talking about women here. This, believe it or not is their aim.

Companies advertise to sell. Their aim is to make us believe that their product is a "must have", that it will improve our lives and make us feel better about ourselves. Images contribute to this as well as words. Images of "perfection", slim builds, perfect skin, perfect lifestyles all amount to make us want to buy into something, will it work or is the reality quite simply that something so trivial cannot amount to happiness?
Advertising decides what is "hot right now" and puts that out there for us to follow, however it is our, "the consumer's", decision whether or not we choose to follow that.

Is it wrong/ unethical of us to follow and then buy the product? or is this what we need to do in order to survive?

I'm just provoking thoughts here, take a look at these debates, which do you agree with?

http://www.debate.org/opinions/is-consumerism-ethical

http://debatewise.org/debates/345-consumerism/

http://www.theguardian.com/starbucks-ethical-living/ethical-consumer-debate



Tuesday 3 December 2013

IN LOVE with Anthropologie...

Stumbled across these gorgeous prints doing some studio research for our latest module- print and embroidery techniques. I love the use of colour and how could I pass by the "Felicity" bedding without a mention, definitely on my Christmas wishlist this year!


http://www.anthropologie.eu/anthro/product/home-walldecor/7573465570024.jsp

Tagret markets continued...


Finding a market


There may be many people interested in the message that you are communicating. As an artist you may be used to referring to these people as your audience, buyers or clients. In marketing terms they are all your customers.

Your existing or potential customer is interested in art for a number of reasons:
Emotional
Educational
Links them with creativity
Fashionable
Social
Self-reflecting
Controversial
Communicative
Aspirational
Valuable
Speculative
Investment
Decorative
Longevity
Informative
Satisfies a need

Having established that you have customers out there you need to start building up a customer profile.


Customer profile

Different sorts of customers view, purchase and appreciate art differently. You need to start categorising and profiling these customers so that you can target them and market to them in a more focused way.

Examples of customer profile might be:
Private clients
Galleries
Shops
Architects
Educational projects
Local authorities
Agents
Funders
Sponsors
Corporate clients
Exhibition visitors

Note spending and frequency of visit or contact next to their profile.

Knowledge about your customer and their viewing/buying/commissioning habits will affect the promotional activity you use to reach them, eg private views, website, postcards, printed material, advertising, space at market-led shows (FreshArt, craft fairs, etc), direct mail, telephone and email contact.

Your marketing activity – its language, the frequency and message – needs to be planned. It needs to fit in with your budget and to be directly targeted at your customers.

http://www.a-n.co.uk/jobs_and_opps/shortcut/article/80614

Target markets...


Last week we looked into target customers/ markets. In teams we came up with these thoughts on what was important when working company on a job...


What is a Target Market?

Definition: A specific group of consumers at which a company aims its products and services.
://www.entrepreneur.com/encyclopedia/target-market

It's clearly one of the most important things to understand your target market, otherwise whats the point in designing a product?

I found these website's useful when nosing into the world of understanding your market:

http://www.a-n.co.uk/jobs_and_opps/shortcut/article/80614://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market

Tuesday 26 November 2013

Writing a good C.V...

This week were having a look at what it takes to write a good C.V, I will be popping mine up here in a little while but in the mean time I've found some really useful tips on here:

http://www.kent.ac.uk/careers/cv.htm
https://nationalcareersservice.direct.gov.uk/advice/getajob/cvs/Pages/default.aspx
http://careers.theguardian.com/writing-an-arts-cv
http://www.careereducation.columbia.edu/resources/tipsheets/resumes-and-cvs-for-artists

Sunday 17 November 2013

Careers in the industry!


So this week we've been delving deep into the industry, checking out possible career options and what the different routes entail.

On completion of my degree my initial career move idea is to become a textile designer maker, specialising in interiors. I'd love my own shop selling my own brand aswell as carefully selected products from other original designer makers from all over the country. I picture a gorgeous little place selling gorgeous little things that are just irresistible, complete with an idyllic tea room serving up delicious treats-Thats the dream anyway!

Despite this, after a lecture on possible career options, I can't say that I'm a little bit excited by the idea of working for a big/ sucessful company in their merchandising/ buying department- life in the fast lane, living in the city, cosmos after work and all that jazz definitely have appeal. So I've decided to check out the job just that little bit more...


Job Title: Buyer
Job Description: Buyers are required throughout the fashion, footwear, textile and apparel industries to purchase the raw materials or equipment required for the manufacturing process, or to find products for sale and trade to retailers.

A buyer may be involved in the following activities:

Forecasting trends
Planning ranges
Sourcing fabrics and trims
Sourcing suppliers and factories
Negotiating prices and deliveries
Following and facilitating the full production process of garments
Managing the fit and quality control processes to ensure they meet company guidelines/ standards
Presenting and justifying ranges to senior management
Analysing sales and planning mark downs to maximise profit

Buyers frequently work alongside senior management staff to determine buying requirements and budgets. Fashion buyers will also work closely with design teams to research and inform new trends.

They will also work alongside a merchandising team who hold responsibility for reviewing historical sales and other data. This team controls the financial budgets and works with the buyers to plan the introduction of new ranges, control mark downs of stock and conduct sales forecasting.

Working Hours: 
The working hours of a buyer can vary from company to company but mostly they will be expected to work normal office hours of between 37 and 40 hours a week. Longer hours and overtime may be required to meet deadlines and when travelling.

Essential skills: It may be useful for a person considering a career in buying to have some of the following skills and interests:
planning, budgeting and negotiation skills
the ability to work under pressure and to deadlines
strong literacy, numeracy and IT skills
a creative mind to develop ideas and be ahead of the market

Required Quals:
Employers usually expect a candidate to be educated to A-level, HND or degree standard. Many larger companies run training schemes and experience of the industry is also valued highly.

Location:A buyer is usually office-based but will be required to travel both within the UK and overseas to meet with suppliers and attend trade shows.

Salary:A Buyers Administration Assistant can expect to start on a salary of £12,000 to £18,000, £18,000 to £23,000 for an Assistant Buyer, £23,000 to £28,000 for a Junior Buyer, £26,000 to £46,000 for a Buyer and finally a Buying Manager could earn from £45,000 to £80,000 depending on experience, the size of the company and its profitability.

Progression:The typical career route, regardless of the size of company, the candidate's qualifications, age or previous experience in other jobs, is to enter a business as a BAA (Buyers Administration Assistant). Normally you will need to work as a BAA for two years, however faster progression is possible.

You could then expect to move into the role of Assistant Buyer, again this role will normally last two years. At both of these stages you will have no responsibility for managing finances or budgets but you will be assisting the department in varying functions.

Following this is progression into the roles of Junior Buyer, Buyer then finally Buying Manager. Advancement through these stages is related to the amount of money you control within your budget and your commercial success.

Buyers within the fashion and textile industry may be able to move into related areas, such as distribution, logistics, merchandising, sales, marketing or management.


www.creativeskillset.org/

My Verdict 
This all sounds so exciting, I love the sound of sourcing different fabrics and trims- shopping around for new products, and negotiating prices is definitely something that I'd thrive on. Although I'm a real creative, I love variety and can become bored easily doing the same thing day in, day out so the sales and analytical aspect of the career is definitely something that attracts me too. Again, the progression aspect within the job is hugely important to me because I always strive for the next thing and to move forward, so the fact that this career has that ladder built in is really exciting.

The downside of this career is that it's generally available in head offices of companies/ brand that are usually in the cities, being a true home bird this is does put me off. 
I can't say I haven't thought buying could be something done at a younger age then possibly retire to something a little more relaxed and "maker" based...(I'll just have to talk the husband around first!)

Tina XOXO

Friday 8 November 2013

Turning to TRADE SHOWS...

What is it: THE GREAT NORTHERN COUNTRY CRAFT FAIR (GNCCF)

Where's it at: SPINNING FIELDS, MANCHESTER
What's it all about: 
THE Great Northern Contemporary Craft Fair at Spinningfields is recognised as one of the leading retail events for contemporary craft in the UK
  • It attracts over 6000 visitors with collective exhibitor sales of over £200K.
  • It showcases cutting edge contemporary craft to buy from over 150 selected designer-makers in- 
    • ceramics
    • glass
    • jewellery
    • interior and fashion textiles
    • wood
    • paper
    • silver
    • metal
    • product design
    • print-making and more.
  • Visitors can spend the day in a relaxed yet stimulating atmosphere, chat to the makers about their work and buy or commission pieces directly from them.


The idea for the GNCCF was born out of a desire to champion craft in the North, to promote designer-makers and give them a much needed platform in the region to sell their work and to engage a new audience for contemporary craft in the North. 

The GNCCF has become a regular fixture in Manchester's cultural calendar and in 2011 it won Small Tourism Event of the Year at Manchester's Tourism Awards. It is supported by Arts Council England through the National Lottery Grant for the Arts.Some crafty statistics about the GNCCF!
  • It showcases over 150 of the UK's leading designer-makers (and some international ones too), all selected by a prestigious panel of craft experts
  • It attracts over 6000 visitors, 45% from outside of Gtr Manchester

Who's there:There are over 150 exhibitors in all of the areas mentioned above, some of my favourites include (Click the name links to read posts about each designer):


  • Jacqueline Mulvaney, www.etsy.com/shop/mulvaneygirl
  • Amy Lawrence, http://www.amylawrencedesigns.co.uk/82316/intro
  • Claire Hillerby, http://www.clarehillerby.co.uk/index.htm
  • Katie Stainer, http://www.katiestainer.co.uk/
  • Hannah Sawtell, http://www.hannahsawtell.co.uk/

Felicity thinks:I'm gutted I"ve missed this for this year, I thinks it fab that people to come together to create wonderful events that celebrate a region- an understated one at that. So much goes on and so much is celebrated down the South it makes a refreshing change to celebrate what we have on our door step!

Thursday 7 November 2013

Turning to TRADE SHOWS...

WHAT IS IT: Country Living (Christmas Fair)


WHERE'S IT AT: Harrogate International Centre
WHEN IS IT: 28th Nov 1st-dec
WHATS IT ALL ABOUT: The Country Living magazine hold trade fairs throughout the year, but seeing as though christmas is creeping upon us, I've decided to have a good look at their up and coming  fair and share it with you all.

Discover a whole range of inspirational and unique gift ideas from over 430 craftspeople, independent retailers and small businesses, all showcasing their original festive wares.
The Christmas Fair is the perfect place to pick up gorgeous gifts for friends and family or find a special treat for yourself. You’ll find hundreds of stands selling beautiful hand-made decorations, stunning jewellery, traditional toys, unique home accessories and stylish clothing all under one roof.
As well as shopping, the fair also includes workshops in things like card and decoration making, and I'm most excited about GINGERBREAD making!!!
WHO"S THERE:Again Like GNCCF, there rate hundreds of exhibitors at this fair, some of my faveorites include:

  • Alexia Claire,http://alexiaclaire.com/portfolio/
  • Bowley and jackson, 
  • http://bowleyandjackson.co.uk/
  • Flossy Teacake,http://www.flossyteacake.co.uk/homepage.html
You can view the entire list here:http://www.countrylivingfair.com/harrogate/page.cfm/action=ExhibList/ListID=1/t=m/goSection=3_37






Felicity thinks:

How could you not want to be at this fair? When I read the Country Living magazine I'm always taken to a lovely little fluffy place, where the world revolves around talented crafts people and simple gorgeousness; surely the country living fair has to be this place in real life??? 
It's a real gutsy mix of humble products from designer makers and flourishing shops that dare to stock unique pieces. 
I got so excited carrying out this "research", I might of just booked myself tickets! ;)


http://www.countrylivingfair.com/harrogate/Content/Welcome/1/

Girls about town...

Today I spent a well deserved (if I say so myself) day off with my lovely mum roaming the little gems of Yarm high street. 

My purchases were somewhat disappointing but generally I enjoy nothing more than feasting my eyes in the antique shop, lovely interior and gift shop "cloud cuckoo"-( which features designer maker products made in Yarm!) and of course Yarms feature store, "Strickland and Halt". The clatting floorboards, the aroma of festive burning candles and the rows of quirky toys and nik-naks all take me back to my childhood when I walk into this place. 

Got some lovely inspiration for christmas things I have added to my massive to do list to make!

Purchases include a hand sewn doll rattle from Cloud Cukoo


 and lovely old fashioned christmas decs by Gisela Graham from my Lecturers lovely store "Croft Interiors" in Stokesly.


Fave products from Cloud Cukoo...








https://www.facebook.com/pages/Cloud-Cuckoo/185016708262631

One down...

I've been quiet for the last week on here as it's been hand in week at college for our first module. Iv really enjoyed "Drawing for making" but I can't wait to get my teeth stuck into some fabric! We're moving on to print and embroidery techniques next which I'm so excited about.

So  having finished up my 3D drawings, here are a few for you to see. Thanks for following so far, comments are appreciated. 
Christina XOXO














Tuesday 29 October 2013

TALKING TRENDS...

TREND COMPANY: MIX
FOCUS: Mix magazine is the colour, design and trend magazine that brings you accurate information about colour trends, materials and products in quarterly instalments. 
PHILOSOPHY: Mix magazine offers readers 130 pages of information on everything from exhibitions to industry profiles. Its superior production quality combined with the considered content makes it a vital design tool for conscientious creatives. The magazine is published four times a year; in March, June, August and December.
Launched in 2006, Mix magazine took inspiration from the Japanese idea of "mooks" (magazine books). The colourful images and insightful editorial of a magazine are merged with the detail and quality of a book, creating a long lasting and invaluable publication, ideal for anyone within the design industry. 

LET'S HAVE A LOOK:











TALKING TRENDS...



TREND COMPANY: BLOOM
FOCUS: Bloom is the first magazine of its kind to analyse the major trends in horticulture with informative and inspirational photography and texts, and their relation to the fashion, interior and industrial design, architecture, packaging, cosmetics, and food industries. It speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors, retailers and florists.
It is also destined for a much wider public as well as students and professionals; all those keen on photography, horticulture and contemporary creation
PHILOSOPHY: Bloom is produced in collaboration with several highly talented artists, stylists, designers and photographers. We enjoy sharing and promoting the work of the new talents we discover. Lending horticulture a new voice through the creativity of these contemporary artists, we wish to stimulate all our readers’ senses and imagination. We choose to publish an advertising-free magazine, allowing our readers to be fully immersed in our captivating stories.

TREND EXPLORED: REVENGE
"For a long time, nature has been patient allowing us to rob and destroy the Earth."
"Betrayed our planet in the most barbaric manner"
"The Earth Had become a market"
"Nature is taking it's revenge. Crashing in on us. Combating for it's survival. Commanding our respect."
Nature is teaching us the lesson the hard way."
The good news is that if we listen we can still in extremes turn the tide."

This is a powerful trend that depicts how humans over the years have taken advantage of the Earth and how we've progressed, abusing it's materials. However, the trend highlights that it's not too late to make a change. Reconsider our lives, transport, food, ethics ect. The trend tells us that we must learn to "co-exist" with the Earth and share a relationship with nature.

Before I explore imagery, I imagine it to be Earthy, Raw, Bold, Organic and Natural.
Let's see...