FOCUS: Bloom is the first magazine of its kind to analyse the major trends in horticulture with informative and inspirational photography and texts, and their relation to the fashion, interior and industrial design, architecture, packaging, cosmetics, and food industries. It speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors, retailers and florists.
It is also destined for a much wider public as well as students and professionals; all those keen on photography, horticulture and contemporary creation
PHILOSOPHY: Bloom is produced in collaboration with several highly talented artists, stylists, designers and photographers. We enjoy sharing and promoting the work of the new talents we discover. Lending horticulture a new voice through the creativity of these contemporary artists, we wish to stimulate all our readers’ senses and imagination. We choose to publish an advertising-free magazine, allowing our readers to be fully immersed in our captivating stories.
TREND EXPLORED: REVENGE
"For a long time, nature has been patient allowing us to rob and destroy the Earth."
"Betrayed our planet in the most barbaric manner"
"The Earth Had become a market"
"Nature is taking it's revenge. Crashing in on us. Combating for it's survival. Commanding our respect."
Nature is teaching us the lesson the hard way."
The good news is that if we listen we can still in extremes turn the tide."
This is a powerful trend that depicts how humans over the years have taken advantage of the Earth and how we've progressed, abusing it's materials. However, the trend highlights that it's not too late to make a change. Reconsider our lives, transport, food, ethics ect. The trend tells us that we must learn to "co-exist" with the Earth and share a relationship with nature.
Before I explore imagery, I imagine it to be Earthy, Raw, Bold, Organic and Natural.
Let's see...
No comments:
Post a Comment